History & Heritage
Backes & Strauss: the oldest diamond dealers in the world
As Masters of diamonds since 1789, Backes & Strauss the world's oldest diamond company launched an exclusive luxury watch brand, creating masterpieces in the world famous workshops of Franck Muller Watchland, Switzerland. Marriage with such an expert watchmaker produces the most elegant timepieces featuring diamonds of the finest quality custom cut into unique shapes, polished and then hand set to perfection.
Reflecting Backes & Strauss' London provenance, there are three unique watch collections: The Berkeley, The Piccadilly and The Regent. Crafted in either 18 carat white or rose gold and elegantly set with diamonds, these watches are inspired by London's Regency architecture, notably the classical proportions and bold symmetry of John Nash's work for the Prince Regent in 1811 and the 18th century Palladian master and landscape architect William Kent.
Drawing on our history & heritage with the outstanding skill of our craftsmen and master polishers, Backes & Strauss are able to offer endless possibilities in creating the ultimate diamond watch.