Haute Horlogerie Journal - Top 5 jewellery watches


insta-worthy jewellery timepieces

‘After Baselworld 2019 put the spotlight on jewellery watches, and with the most recent launch of Jaeger-LeCoultre’s Rendez-Vous Red, rising interest in gem-set watches has been echoed on Instagram, where social media natives have taken to the app to flaunt their attention-grabbing watches. Featuring brighter colours, new shapes and more diamonds, extravagant designs and never-before-seen techniques, today’s jewellery watches have an Instagrammable-quality worth posting. So which are the social media favourites?

We calculated percentages from a sample size of 1,000 images under the Instagram hashtag #jewellerywatch without distinguishing between new/older models or variations in dial colour, material or type of strap. So here they are, the top 5 jewellery watches on Instagram.

number one jewellery watch creator

Backes & Strauss Piccadilly Blue Velvet

Percentage of total: 12%
History: Backes & Strauss was founded in 1789 as a goldsmith, then a diamond trader and jeweller. By 1819, jewellery manufacturing had become the brand’s core business. The inspiration for the collection comes from the colours of the suites at Carlton House, the Prince Regent’s London residence for four decades from 1783. The collection builds upon Backes & Strauss’s long-standing mastery of diamond cutting, with elaborate designs reminiscent of the brand’s Victorian-age jewellery that have been brought up-to-date with modern styles.
Why: For the fascination with British royal heritage and history.

Round diamond watch with sapphires
Baguette diamond watch for men

Backes & Strauss Berkeley 33

Percentage of total: 11%
History: The square-shaped Berkeley collection launched in 2011, inspired by Berkeley Square in Mayfair, London. The square’s gardens were planted in 1789, the year Backes & Strauss went into business. Coming from one of the oldest diamond companies in the world, the Berkeley collection elegantly displays the brand’s prowess in diamond-cutting with 215 ideal-cut diamonds set into the case, and the signature “Jewel in the Crown” 0.9-carat diamond.
Why: The Berkeley collection is a celebration of heritage, injecting the brand’s well-established expertise into a bold and modern design.’