Watchonista 2019 - Backes & Strauss and Prince Michael Launch New Collection


Royal Kent Collection

"Backes & Strauss and their official partner in Japan, World Commerce Corporation, were delighted to welcome His Royal Highness Prince Michael of Kent to Japan this March. Over the course of 3 days, HRH, as the Royal Ambassador for Backes & Strauss, attended a number of VIP and press events hosted in Kyoto, Tokyo as well as the historic town of Karuizawa.

On the first evening, HRH attended a VIP client dinner at the authentically Japanese-style Suiran Hotel set along the Hozu River, which was preceded by the traditional Japanese incense ceremony, also known as Koh-do, led by the Koh-do master Mr. Souhitsu Hachiya.

The second day saw Prince Michael welcome press as well as local VIP clients at the prestigious AMAN Hotel in Tokyo where he officially announced the launch of the Royal Kent Collection; a collection of timepieces for both men and women, which he co-designed with Backes & Strauss.

Last but not least, in his continuous endeavour to support and represent British excellence, on the final day of his Royal visit to Japan, HRH travelled to the scenic town of Karuizawa. As the guest of honour of one of Backes & Strauss’ VIP clients in Japan – and with the support of Aston Martin, Bentley and Jaguar Land Rover – Prince Michael enjoyed a picturesque drive up towards Mount Asama; an occasion very much reminiscent of the Concours of Elegance, the annual car event in the United Kingdom, of which Prince Michael is a patron."

HRH Prince Michael of Kent launching Royal Kent collection watches