create your bespoke watch

As Masters of the ultimate bespoke timepiece, whether it’s to celebrate a milestone or to make an exceptional timepiece that emulates individuality, Backes & Strauss is honoured to accompany its clients in their pursuit of owning a unique masterpiece.

The Definition of Luxury

In the bygone era, luxury was coveted by Kings and Queens. Royalty would seek the best craftsmen within their respective fields to commission a desired object of luxury; whether it be furniture to adorn their private apartments or a clock for their Great Hall.

For the chosen craftsman, creating a unique piece for His or Her Majesty was seen as a mark of unrivalled recognition. This royal seal of approval would elevate the craftsman to the status of master, that would, in turn, grant him commissions and demand abound from the nobility and aristocracy. After all, if the object and artistry in question was fit for a King or Queen, it received unquestioned unanimity.

This concept of traditional luxury resounds throughout Backes & Strauss today. For us, creating a unique timepiece is to draw upon our expertise and historic know-how in horology and in diamonds to capture the discerning taste and individuality of our clients. We consider this to be a true honour and privilege.