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masters of diamonds since 1789

British luxury timepiece creator with 230 years of heritage and unparalleled craftsmanship in diamonds.

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timepieces of the month

Piccadilly King Tourbillon 45

Piccadilly King Tourbillon 45

Piccadilly Princess Emerald Green

Piccadilly Princess Emerald Green

Victoria Brilliant Emerald Green

Victoria Brilliant Emerald Green

Backes & Strauss diamond watches for Him

watches for men

Backes & Strauss diamond watches for her

watches for women

bespoke services


As Masters of the ultimate bespoke timepiece, whether it’s to celebrate a milestone or to make an exceptional watch that emulates individuality, Backes & Strauss is honoured to accompany its clients in their pursuit of owning a unique masterpiece.


Customised dials

Personalised Engraving

expert diamond sourcing


 The World’s oldest diamond company

Established in 1789 in Hanau, Germany, we are the world’s oldest diamond company with a wealth of heritage and know-how. Today, Backes & Strauss is part of the Franck Muller group, a Swiss watchmaking company daring to imagine the future of precision Swiss horology. Our partnership is a meeting of masters, resulting in masterpieces of horology in every detail. Our story has been one of passion, determination and unrivalled craftsmanship in the pursuit of excellence.

As we celebrate our 230th anniversary this year, our mission remains to be the quintessential jewellery timepiece creator, all the while staying true to our four core values; excellence, beauty, innovation and sustainability.

Vartkess Knadjian, CEO

Vartkess Knadjian, CEO



Backes & Strauss timepieces are only distributed through our exclusive boutiques and authorised retailers. This guarantees the authenticity of your watch and ensures customers have the best experience within our stores.

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