This website is operated and provided by Backes & Strauss Limited ("Backes & Strauss", "we", "us", "our") having its registered office at Backes & Strauss 21-22 Grosvenor Street, London, W1K 4QJ. We are a data controller for the purpose of Data Protection Legislation (as defined below).
We are committed to protecting and respecting Your privacy and handling Your information in an open and transparent manner.
What information we collect about You
The personal data we collect and process may include:
Your contact information such as Your email address and telephone number (or any telephone number used to call our customer services);
Your postings on any other social media applications and services that we provide;
Your IP address, Your browser type and language;
Your payment details / financial data i.e. Your bank name, account number and sort code;
information about Your visit to our website, including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs) and methods used to browse away from the page.
How we collect information about You
Information You give to us when You purchase our products. If You purchase one of our products You will need to provide certain information including Your name, address and card number.
Other information You give to us. This is information about You that You give us by filling in forms on our site http://www.backesandstrauss.com/uk (our site) (e.g. the contact us section or to sign up to our newsletter) or by corresponding with us by phone, e-mail or otherwise. It includes information You provide when You register on the site for us to contact You, and when You report a problem with our site. The information You give us may include Your name and e-mail.
Social Media. Depending on Your settings or the privacy policies for social media and messaging services such as Facebook, LinkedIn and Instagram You might give us permission to access information from those accounts or services.
Information we collect about You.
In addition, with regard to each of Your visits to our site we will automatically collect certain information e.g. Your IP address used to connect Your computer to the Internet
information we collect in store - when you visit our store, you may also give us information about yourself including if you make a purchase using a credit or debit card, complete a survey or questionnaire, enter a competition or promotion, provide us with feedback or otherwise interact or correspond with us in-store.
How we use Your information
Our primary purpose in collecting user information is to provide You with a safe, smooth, efficient, and customised experience and to provide the goods You have requested. We may also use the information that You have provided to ensure that the content on our website is presented in the most effective manner for You and Your computer.
We use Your information for the following specific purposes:
to provide you with the products you have ordered, to carry out our obligations arising from any contracts entered into between You and us and to provide You with the information, products and services that You request from us;
to notify You about changes to our service;
to provide you with customer services;
to ensure that content from our site is presented in the most effective manner for You and for Your computer;
to send You our newsletter and similar marketing services - with Your consent (given by joining our mailing list, preference to receive marketing communications or when you have made a purchase from our us, unless you tell us otherwise) we will send You our newsletter and contact You to let You know about any new products;
to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
as part of our efforts to keep our site safe and secure including for your, and our, financial security and safety, ensuring that our customers are genuine. To do this, we may use your personal information (including your name, address, and financial information (such as credit or debit card details) to confirm your identity and perform credit check or anti-fraud checks;
to measure or understand the effectiveness of advertising we serve to You and others, and to deliver relevant advertising to You;
to make suggestions and recommendations to You and other users of our site about services that may interest You or them.
Legal grounds for using Your personal information
The law permits us to process Your personal data in the way that it does because the processing is:
necessary for the purposes of the legitimate interests that we pursue, which are to run and administer our business and to discharge our legal obligations to store and disclose information where necessary ;and/or
necessary for the performance of our contract to provide You with products You have purchased; and/or
necessary in order to comply with a legal obligation to which we are subject.
Sharing Your information
We may disclose data to provide our products, to respond to legal requirements, enforce our policies, and protect our rights and property.
The personal information provide to us may also be shared with third party companies, agents, contractors, service providers or related companies (including payment processors) if this is necessary to provide You with our products and services, respond to Your inquiries or for any other related purposes.
We may also share Your personal information with:
other companies (including but not limited to third party service providers) we have instructed to provide services (for example advertising or data enriching) for us;
other third parties for those purposes that may be reasonably ascertained from the circumstances in which the information was submitted;
other business entities who we are considering to merge with or be acquired by that business entity, or if we undergo a re-organisation with that entity; and
any successor in interest, in the event of a liquidation or administration of Backes & Strauss.
Links to Other Sites
How we protect Your information
We ensure that there are appropriate technical, physical, electronic, and administrative safeguards in place to protect Your personal details from unauthorised access.
Unfortunately, the transmission of information via the internet (including by email) is not completely secure. Although we will do our best to protect Your personal data, we cannot guarantee the security of Your data transmitted to our site; any transmission is at Your own risk. Once we have received Your information, we will use strict procedures and security features to try to prevent unauthorised access.
How long we keep Your information
We will only keep the information we collect about You for as long as required for the purposes set out above or as required to comply with any legal obligations to which we are subject. This will involve us regularly reviewing our files to check that information is accurate, up-to-date and still required.
We will keep records of any purchasing activities for up to six (6) years after the date of purchase.
We may send You direct marketing communications, and retain Your contact information necessary for this purpose, (provided that You have consented to receiving them) for as long as You do not unsubscribe from receiving the same from us.
Transferring data outside of the EEA
Data that You submit via our website is sent to and stored on secure servers owned by or operated for us. Data may be transferred to, and stored at, a destination outside the European Economic Area ("EEA") and may also be processed by staff operating outside the EEA who work for us, or for one of our service providers, related companies, agents or contractors. Such transfers may be made in order to improve our website or to assist in our security or fraud protection activities.
Where recipients are outside the EEA, we ensure that the recipient provides an adequate level of protection for Your personal data or the transfer is otherwise permitted under applicable Data Protection Legislation, by methods including using standard contractual clauses.
We do not generally rely on Your consent as the legal basis for transferring Your personal data to outside the EEA, however where we feel it is necessary or appropriate we may seek to rely on Your consent as the legal basis for such processing. Where we do, You may withdraw Your consent at any time in the manner described below.
Where required by Data Protection Legislation, You will be given a choice when You provide us with Your personal information to opt into certain uses we may intend to make of that information, such as sending You our newsletter, information or offers containing updated information about us, our goods and promotions. We will not send You direct marketing without Your consent.
You also have the option of "unsubscribing" from our mailing list for newsletters, alerts and updates at any time, thereby disabling any further such e-mail communication from being sent to You.
Details of how to unsubscribe will be included on each electronic mailing we send You. Alternatively, just send an email to firstname.lastname@example.org with "URGENT – UNSUBSCRIBE REQUEST" in the subject line and the email address that You wish to be removed within the email.
We will action any opt out request from You without delay, and in any event within one month.
At any time, You have the right:
to be informed about the processing of Your personal data (i.e. for what purposes, what types, to what recipients it is disclosed, storage periods, any third party sources from it was obtained, confirmation of whether we undertake automated decision-making, including profiling, and the logic, significance and envisaged consequences);
to request access to or a copy of any personal data which we hold about You;
to rectification of Your personal data, if You consider that it is inaccurate;
to ask us to delete Your personal data, if You consider that we do not have the right to hold it;
to withdraw consent to our processing of Your personal data (to the extent such processing is based on previously obtained consent);
to ask us to stop or start sending You marketing messages (e.g. our newsletter) at any time by using the below contact details;
to restrict processing of Your personal data;
to data portability (moving some of Your personal data elsewhere) in certain circumstances;
to object to Your personal data being processed in certain circumstances; and
to not to be subject to a decision based on automated processing and to have safeguards put in place if You are being profiled based on Your personal data.
Any request for access to or a copy of Your personal data must be in writing and we will endeavour to respond within a reasonable period and in any event within one month in compliance with Data Protection Legislation. We will comply with our legal obligations as regards Your rights as a data subject.
We will correct any incorrect or incomplete information and will stop processing Your personal data, or erase it, where there is no legal reason for us to continue to hold or use that information.
We aim to ensure that the information we hold about You is accurate at all times. To assist us in ensuring that Your information is up to date, do let us know if any of Your personal details change.
You may also use these contact details if You wish to make a complaint to us relating to Your privacy.
If You have any concerns about our use of Your information, You also have the right (as a UK resident) to make a complaint to the Information Commissioner's Office, which regulates and supervises the use of personal data in the UK, via their helpline on 0303 123 1113.
Version: May 2018