BRAND NEWS
Filter by Category
- 2024
- 2025
- Classic Collection
- Collaborations
- Europe
- History & Heritage
- India
- Limited Editions
- Masters of Diamonds
- Meeting of Masters
- New Releases
- USA
- United Kingdom
- Vartkess Knadjian
- Watches for Her
- Watches for Him
- Backes & Strauss Events
- 2023
- Exclusive Watches
- North America
- Events
- Middle East
- Partnerships
- Switzerland
- 2022
- 2021
- London
- Russia
- Asia
- 2020
- Hong Kong
- Masterpieces
- Japan
- France
Elle India: The House of Rose - The Ranthambore Reserve
The House of Rose presents The Ranthambore Reserve, a five-piece limited-edition timepiece created with Backes & Strauss. Inspired by the forests of Ranthambore, it unites Indian heritage with meticulous Swiss-British craftsmanship. A forest-green dial, hand-stitched alligator strap…
Blogarama 2025 - The House of Rose Brings ‘The Ranthambore Reserve’ — A Timepiece Inspired by India’s Regal Wilderness in collaboration with Backes and Strauss
The House of Rose unveils The Ranthambore Reserve, a five-piece limited-edition timepiece created with Backes & Strauss. Inspired by the untamed beauty of Ranthambore’s forests, this masterpiece blends Indian heritage, Swiss precision, and British diamond artistry into a rare collector’s treasure.
Luxurious Magazine 2025 - An Insight into Backes & Strauss and About Timepieces W1 Anthracite
Backes & Strauss, the world’s oldest diamond company, joins forces with About Timepieces to unveil the W1 Anthracite Limited Edition — a collector-inspired reinterpretation of the original W1, featuring an elegant anthracite dial, hand-polished details, and a manually wound movement.
The Superlative Podcast: Vartkess Knadjian And The Untold History Of British Watchmaking
In this episode of the Superlative Podcast, host and aBlogtoWatch founder Ariel Adams sits down with Vartkess Knadjian, CEO of Backes & Strauss, to uncover the rich heritage of British watchmaking and the evolution of the luxury diamond watch industry…
Master Horologer 2025 - Backes & Strauss x About Timepieces W1 Anthracite
In collaboration with About Timepieces, Backes & Strauss released the new W1 Anthracite edition from the W1 collection. The anthracite dial colour was also chosen for its understated classic finish and quiet depth under changing light.
Informante 2025 - Namdia unveils Namib Queen of Hearts
That journey is now immortalised in Backes & Strauss's latest creation: the Namib Queen of Hearts, a spectacular tribute to love, rarity, and responsible luxury made possible through the expert sourcing of Diamwill of Antwerp, a trusted and long-time client of Namib Desert Diamonds (Pty) Ltd (NAMDIA).
A Blog to Watch 2025 - The Flyback: Watch Releases
One of my favorite tags we use at ABTW is “Watches Dripping with Diamonds.” It’s our catchall for any watch that’s overloaded with gemstones (diamonds or otherwise), and the watches are always wild because there’s no such thing as restraint when you’re putting carats and carats of gems on a watch.
Master Horologer 2025 - Backes & Strauss Namib Queen of Hearts
Adorned with sparkling Namibian Fancy Intense Yellow diamonds, the new Backes & Strauss Namib Queen of Hearts watch takes inspiration from the sands of the Namib Desert.
A blog to Watch 2025 - Hands On: Backes & Strauss Berkeley W1 AM watch
On a basic level, the Backes & Strauss Berkeley W1 AM is a thin steel watch with a distinctive case, matching bracelet, and straightforward wearing experience.
Watch Pro 2024 - Backes & Strauss x Azat Mard
Backes & Strauss has teamed up with menswear brand Azat Mard to produce a watch that celebrates both British and Armenian heritage.
Backes & Strauss creates unique charity watch for auction at WatchPro Salon
Backes & Strauss has made a unique version of its W1 AM watch that will be auctioned for charity at this year’s WatchPro Salon in London...
Femina 2024 - Signs of a (good) time
Telling time is not a watch’s only job. When a timepiece is aesthetically pleasing, it becomes hand jewelry and instantly elevates a forearm to a style hotspot…
Vartkess Knadjian’s visit to WPHH 2024, Japan
Backes & Strauss, the world’s oldest diamond company, is thrilled to announce the recent visit of CEO Vartkess Knadjian to Japan…
Bloomberg UK 2024 - Gem-Set and High Design Watches Have Found Their Time to Shine
Big brand watchmakers and auction houses alike are finding that customers want bold statement pieces as well as high complications…
Backes & Strauss Novelties Presented at WPHH 2024
Backes & Strauss had the pleasure of participating in this year's World Presentation of Haute Horlogerie (WPHH)…
The Hour Markers 2024 - Backes & Strauss Berkeley 33: The Diamond-Encrusted Timepiece Of Aristocratic Splendor
At the heart of Backes & Strauss philosophy is a deep-seated reverence for diamonds. Unlike traditional horology Maisons, Backes & Strauss places the diamond at the forefront of its creations…