Vogue India 2026 - Building an enduring legacy through craftsmanship, culture and curiosity

As jewellery atelier House of Rose marks its 45th anniversary, Biren Vaidya, MD, Rose Group, reflects on the brand’s journey, evolution and the importance of narrative-led luxury

What started as a small jewellery repair business in 1981 is now a legacy brand that has redefined design, craftsmanship, and luxury. House of Rose, known for its high jewellery and watch collections, found its humble beginnings at Mumbai’s iconic Opera House jewellery market in 1981. This year, the brand celebrates 45 years of crafting exquisite pieces and exclusive curated collaborations. On this landmark occasion, we spoke with Biren Vaidya, Managing Director and the creative force behind the Rose Group, about the brand’s journey so far, his inspirations, and the brand’s entry into the crockery market—excerpts from the interview.

House of Rose marks 45 years this year. When you look back at your journey, what moments feel most defining for you?

The most defining moments were not always the biggest milestones—they were the small moments of clarity. The Opera House is where the House of Rose learnt its foundations: hard work, discipline, trust, and relationships. It was purely a retail journey, built on word of mouth and credibility. Ballard Estate represents something very different—maturity, confidence, and purpose. This was never meant to be just a jewellery store; it was always meant to be a house of ideas, craftsmanship, culture, and emotion.

Many of your limited-edition timepieces, such as The Ranthambore Reserve, feel deeply narrative-driven. How important is storytelling, especially in watches and high jewellery?

Today, storytelling is everything. Luxury is no longer about ownership alone—it is about connection. A watch or a piece of jewellery without a story is just an object. With a story, it becomes emotional, personal, and memorable.

The House of Rose atelier at Ballard Estate represents a shift from traditional retail to experiential luxury. What do you want clients to experience when they walk into this space?

I want clients to slow down and experience curiosity before desire, comfort before commerce, and emotion before decision. It is a space where jewellery, watches, art, books, and conversations come together naturally. If they leave feeling inspired, calmer, or more curious than when they walked in, our job is done.

Your collaborations with maisons like Franck Muller, Blancpain, Bvlgari and Backes & Strauss have been highly curated. What do you look for in a partner before committing to a collaboration?

For us, values come before business. I look for partners who respect heritage, craftsmanship, long-term thinking, and the markets we operate in. There also has to be mutual respect—not just for the brand, but for the client and for the cultural context…

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