REGENT STEEL
The Regent Steel collection draws subtle inspiration from the architectural flow of London’s Regent Street. Its distinctive oval case mirrors the iconic street’s curves, while the sleek design highlights understated strength and precision.
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![Two luxury watches side by side. The first watch has a brown leather strap, a silver case adorned with diamonds, a silver dial with gold Roman numerals, and a brand name on the inner dial. The second watch features a silver metal bracelet, a silver case with diamonds, a blue dial with silver Roman numerals, and a brand name on the inner dial.]()
Regent 2833 SP
28x33 mm case. Quartz movement. Leather strap or Stainless Steel Bracelet. 117 diamonds, 1.13cts
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from CHF 9,000 -
![Two luxury watches with diamond-studded bezels, one with a red leather strap and silver dial, the other with a silver metallic band and blue dial.]()
Regent 3238 SP
32×38 mm case. Automatic movement. Leather Strap or Stainless Steel Bracelet. 117 diamonds, 1.28cts
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from CHF 10,115 -
![Two luxury watches, one with a black leather strap and the other with a metallic band, featuring oval cases with diamond-studded bezels and Roman numeral dials.]()
Regent 3643 SP
36x43 mm case. Automatic movement. Stainless Steel case. Leather strap or Stainless Steel Bracelet. 1 diamond, 0.09cts
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from CHF 11,900 -
![Three luxury wristwatches with Roman numerals and metallic straps.]()
Regent Steel 4047
40x47 mm case. Automatic movement. Stainless Steel or Black PVD case. Leather strap or Stainless Steel Bracelet. 1 diamond, 0.12cts
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from CHF 3,800 -
![Three luxury watches with leather and metal bands, featuring large numerals and detailed designs. The watches have blue, red, and metallic color schemes.]()
Regent Steel 4452
44x52 mm case. Automatic movement. Stainless Steel or Black PVD case. Leather Strap or Stainless Steel Bracelet. 1 diamond, 0.12cts
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from CHF 4,100
BERKELEY STEEL
Inspired by the refined geometry of Berkeley Square in London’s Mayfair, the Berkeley Steel collection is crafted in polished steel and features a distinctive cushion-shaped case that reflects the harmony of classic British architecture.
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![Luxury watch with diamond-encrusted bezel, silver Roman numeral dial, and red leather strap.]()
Berkeley 29 SP
29 mm Stainless Steel case. Quartz movement. 113 diamonds, 1.89cts
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from CHF 9,000 -
![Luxury watch with purple strap and diamond bezel]()
Berkeley 33 SP
33 mm Stainless Steel case. Quartz movement. 109 diamonds, 1.82cts
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from CHF 11,000 -
![Luxury watch with diamond bezel and black leather strap]()
Berkeley 37 SP
37 mm case. Automatic movement. 123 diamonds, 2.30cts
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from CHF 12,500 -
![Two luxury watches, one with a brown leather strap and silver case featuring Roman numerals, the other with a black metal strap and black case featuring Arabic numerals.]()
Berkeley Steel 40
40 mm case. Automatic movement. Stainless Steel or Black PVD case. 1 diamond, 0.12cts
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from CHF 3,800 -
![Two luxury square watches with black and gold accents, featuring leather and mesh straps, both displaying date and time.]()
Berkeley 40 Chronograph
40 mm case. Chronograph movement. Stainless Steel or Black PVD case. Leather or Rubber strap. 1 diamond, 0.12cts
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from CHF 5,950 -
![Three luxury watches with octagonal cases and colored straps, featuring Roman and Arabic numerals, and different dial designs.]()
Berkeley Steel 43
43 mm case. Automatic movement. Stainless Steel or Black PVD case. Leather or Rubber strap. 1 diamond, 0.12cts
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from CHF 4,100 -
![Two luxury wristwatches with black square dials and gold markings. One has a brown leather strap, and the other has a black textured metal bracelet.]()
Berkeley 43 Chronograph
43 mm case. Chronograph movement. Stainless Steel or Black PVD case. Leather or Rubber strap. 1 diamond, 0.12cts
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from CHF 6,475
PICCADILLY STEEL
Taking its cue from London’s iconic Piccadilly Circus, the Piccadilly Steel collection showcases a bold round case and vivid dial. Its numerals and clean design echo London’s historic charm, while the stainless steel finish adds a modern edge.
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![Two luxury watches side by side, one with a purple leather strap and rose gold accents, the other with a silver metal bracelet. Both have diamond-encrusted bezels and Roman numerals on the dials.]()
Piccadilly 33 SP
33 mm case. Quartz movement.
Leather Strap or Stainless Steel Bracelet. 99 diamonds, 1.64cts
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from CHF 8,600 -
![Three luxury watches with diamond-encrusted bezels. The left watch has a two-tone metal bracelet and Roman numerals. The center watch has a white leather strap with Roman numerals. The right watch has a metal bracelet and bold Arabic numerals.]()
Piccadilly 37 SP
37 mm case. Automatic movement. Leather Strap, Stainless Steel or Bicolour Steel Bracelet. 103 diamonds, 2.24cts
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from CHF 10,500 -
![Three luxury watches with diamond-studded bezels, featuring a silver, a black, and a blue dial. The watches have different strap styles: metal and leather.]()
Piccadilly 40 SP
40 mm case. Automatic movement. Leather Strap, Stainless Steel or Bicolour Steel Bracelet. 91 diamonds, 2.72cts
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from CHF 14,130 -
![Two analog watches with Roman numeral dials; one with a blue strap and blue face, the other with a black strap and black face.]()
Piccadilly Steel 40
40 mm case. Automatic movement. Stainless Steel or Black PVD case. 1 diamond, 0.12cts
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from CHF 3,800 -
![Three luxurious watches in a row, featuring various designs and materials. The left watch has a silver case and Roman numerals, the center watch has a black case with gold Arabic numbers, and the right watch features a black case with Roman numerals and a metallic band. All watches display the brand "Backes & Strauss London."]()
Piccadilly Steel 45
45mm case. Automatic movement. Stainless Steel or Black PVD case. 1 diamond, 0.12cts
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from CHF 4,100
HELIOS
The Helios Limited Series, crafted from ultra-light titanium in brushed grey or black finishes, embodies exceptional versatility and elegance. Limited to just 102 pieces, each timepiece features a bespoke skeleton mechanical movement paired with a 48-hour power reserve.
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![Luxury skeleton watch with black leather strap, showcasing intricate gears and mechanical details inside a square metallic case.]()
Helios
Bespoke skeleton mechanical movement. 144 components - 21 jewels. Incabloc shock protection system. 41 mm Brushed titanium. 1 diamond, 0.12cts
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CHF 20,000 -
![Luxury skeleton watch with red leather strap]()
Helios Black
Bespoke skeleton mechanical movement. 144 components - 21 jewels. Incabloc shock protection system. 41 mm Brushed black PVD. 1 diamond, 0.12cts
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CHF 20,000
MAYFAIR
Inspired by London’s most distinguished and stylish districts, the Mayfair Collection captures the essence of elevated simplicity. Its clean lines, slender profile, and polished steel finish reflect the understated luxury of its namesake.
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![Two luxury watches from Backes & Strauss with Roman numerals, one with a purple face and pink leather strap, the other with a blue face and silver metal bracelet.]()
Mayfair 33
33 mm case. Mechanical movement. Stainless Steel case. Leather Strap or Stainless Steel Bracelet. 1 diamond, 0.07cts
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from CHF 4,500 -
![Two luxury watches with diamond-studded bezels; one has a blue leather strap and blue dial, the other has a silver metal bracelet and purple dial.]()
Mayfair 33 SP
33 mm case. Mechanical movement. Stainless Steel case. Strap or Stainless Steel Bracelet. 120 diamonds, 1.07cts
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from CHF 12,000 -
![Two luxury watches with Roman numerals, one with a blue dial and strap, the other with a silver dial and black strap, featuring "BACKES & STRAUSS LONDON" branding.]()
Mayfair 40
40 mm, 0.5 mm case. Mechanical movement. Stainless steel case. 1 diamond, 0.06cts
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from CHF 6,000 -
![Luxury watches with purple and blue dials and diamond bezels]()
Mayfair 40 SP
40 mm, 0.5 mm case. Mechanical movement. Stainless Steel case. 121 diamonds. 2.04cts
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from CHF 15,000
W1
Reflecting the spirit of London’s iconic W1 postcode, a hub of culture, fashion, and design, the W1 collection channels contemporary cool with a bold, minimalist aesthetic. The sleek case and dial evoke the district’s dynamic energy and modern architecture.
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![Luxury Swiss watch with blue dial and stainless steel bracelet.]()
W1 AM
40 mm 0.5 mm thin case. Mechanical movement. Stainless Steel case and bracelet. 1 diamond, 0.12cts
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CHF 6,500 -
![Luxury black wristwatch with Roman numerals and metallic band, featuring "Backes & Strauss London" on the dial.]()
W1 PM
40 mm 0.5 mm thin case. Mechanical movement. Brushed black PVD case and bracelet. 1 diamond, 0.12cts
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CHF 6,500 -
![Luxury watch with a silver metallic band and diamond-studded octagonal bezel, featuring gold Roman numerals and ornate hands, labeled "Backes & Strauss London."]()
W1 AM D2R
40 mm 0.5 mm thin case. Mechanical movement. Stainless steel case set with Ideal-Cut diamonds. Stainless steel bracelet. 121 diamonds, 4.22cts
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CHF 6,500
