Backes & Strauss
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Elina Avanesyan
Backes & Strauss Announces Partnership with Elina Avanesyan and Upcoming "Elina for Backes & Strauss" Collection
We are proud to announce the beginning of a new partnership with professional tennis player Elina Avanesyan, welcoming her to the Backes & Strauss family.
Elina’s journey, Armenian heritage and dedication to excellence make this partnership particularly meaningful to us. As a brand with Armenian roots and a proud Armenian heritage, we see in Elina a shared story of ambition, perseverance and representing Armenian excellence on the international stage.
Tennis and fine watchmaking share a natural connection. Both demand precision, discipline, patience and an uncompromising pursuit of excellence. The elegance and individuality of tennis also reflect the values that have long defined Backes & Strauss and our approach to creating exceptional timepieces.
‘Elina for Backes & Strauss’ collection
As part of this partnership, we are delighted to announce the upcoming “Elina for Backes & Strauss” collection, a unique collaboration inspired by Elina’s journey, her Armenian heritage and the timeless elegance of tennis.
Combining our heritage of exceptional diamond craftsmanship with Elina’s story and contemporary spirit, the collection will celebrate the meeting of sport, artistry, heritage and elegance.
We are thrilled to welcome Elina to the Backes & Strauss family and look forward to sharing this special collection with the world.
Elina’s choice
This slim Backes & Strauss Mayfair collection has a Steel SP edition, making it a perfect choice for everyday luxury. Its Stainless Steel case is set with 120 diamonds, 1.07cts, and is further reinforced by its alluring dial and the steel bracelet. The dial captures the individual essence of Backes & Strauss' design with its bespoke stamping to mirror the facets of a diamond.
