Latest COLLECTIONS
Backes & Strauss invites you to discover the majesty of these new bejewelled timepieces. These unique pieces, once again, illustrate the Meeting of Masters, where the master diamond polisher and setter, as well as the master watchmaker, combine their passion for mathematical precision to create masterpieces both inside and out.
MAYFAIR COLLECTION
W1 COLLECTION
THE HELIOS
exclusive watches for him & her
bespoke services
As Masters of the ultimate bespoke timepiece, whether it’s to celebrate a milestone or to make an exceptional watch that emulates individuality, Backes & Strauss is honoured to accompany its clients in their pursuit of owning a unique masterpiece.
CUSTOMIZED DIALS
PERSONALISED ENGRAVING
EXPERT DIAMOND SOURCING
The World’s oldest diamond company
Established in 1789 in Hanau, Germany, we are the world’s oldest diamond company with a wealth of heritage and know-how. Today, Backes & Strauss is part of the Franck Muller group, a Swiss watchmaking company daring to imagine the future of precision Swiss horology. Our partnership is a meeting of masters, resulting in masterpieces of horology in every detail. Our story has been one of passion, determination and unrivalled craftsmanship in the pursuit of excellence.
As we celebrate our 236th anniversary this year, our mission remains to be the quintessential jewellery timepiece creator, all the while staying true to our four core values; excellence, beauty, innovation and sustainability.
Vartkess Knadjian, CEO
The House of Rose presents The Ranthambore Reserve, a five-piece limited-edition timepiece created with Backes & Strauss. Inspired by the forests of Ranthambore, it unites Indian heritage with meticulous Swiss-British craftsmanship. A forest-green dial, hand-stitched alligator strap…
The House of Rose unveils The Ranthambore Reserve, a five-piece limited-edition timepiece created with Backes & Strauss. Inspired by the untamed beauty of Ranthambore’s forests, this masterpiece blends Indian heritage, Swiss precision, and British diamond artistry into a rare collector’s treasure.
Backes & Strauss, the world’s oldest diamond company, joins forces with About Timepieces to unveil the W1 Anthracite Limited Edition — a collector-inspired reinterpretation of the original W1, featuring an elegant anthracite dial, hand-polished details, and a manually wound movement.
In this episode of the Superlative Podcast, host and aBlogtoWatch founder Ariel Adams sits down with Vartkess Knadjian, CEO of Backes & Strauss, to uncover the rich heritage of British watchmaking and the evolution of the luxury diamond watch industry…
In collaboration with About Timepieces, Backes & Strauss released the new W1 Anthracite edition from the W1 collection. The anthracite dial colour was also chosen for its understated classic finish and quiet depth under changing light.
That journey is now immortalised in Backes & Strauss's latest creation: the Namib Queen of Hearts, a spectacular tribute to love, rarity, and responsible luxury made possible through the expert sourcing of Diamwill of Antwerp, a trusted and long-time client of Namib Desert Diamonds (Pty) Ltd (NAMDIA).
One of my favorite tags we use at ABTW is “Watches Dripping with Diamonds.” It’s our catchall for any watch that’s overloaded with gemstones (diamonds or otherwise), and the watches are always wild because there’s no such thing as restraint when you’re putting carats and carats of gems on a watch.
Adorned with sparkling Namibian Fancy Intense Yellow diamonds, the new Backes & Strauss Namib Queen of Hearts watch takes inspiration from the sands of the Namib Desert.
On a basic level, the Backes & Strauss Berkeley W1 AM is a thin steel watch with a distinctive case, matching bracelet, and straightforward wearing experience.
Backes & Strauss has teamed up with menswear brand Azat Mard to produce a watch that celebrates both British and Armenian heritage.
Backes & Strauss has made a unique version of its W1 AM watch that will be auctioned for charity at this year’s WatchPro Salon in London...
Telling time is not a watch’s only job. When a timepiece is aesthetically pleasing, it becomes hand jewelry and instantly elevates a forearm to a style hotspot…
Backes & Strauss, the world’s oldest diamond company, is thrilled to announce the recent visit of CEO Vartkess Knadjian to Japan…
Big brand watchmakers and auction houses alike are finding that customers want bold statement pieces as well as high complications…
At the heart of Backes & Strauss philosophy is a deep-seated reverence for diamonds. Unlike traditional horology Maisons, Backes & Strauss places the diamond at the forefront of its creations…
There’s something undeniably alluring about wearing a piece of timeless luxury on your wrist. Backes & Strauss, with over 200 years of heritage as a diamond company, has masterfully created watches…
The new tourbillon is adorned with Backes & Strauss’ distinctive arrow motif, drawing inspiration from the Hearts & Arrows pattern seen when examining an Ideal Cut diamond through a special loupe…
The newly released Backes & Strauss Berkeley King Titan watch boasts a custom tourbillon, prominently displayed through the cutaway dial. This exceptional complication watch…
The much-anticipated day for Mexican and Latin American collectors is finally here. More than 40 brands will take part in the 17th Salón…
The 17th edition of SIAR will bring together more than 40 brands at The St. Regis Mexico City, from October 17 to 19. One of the most anticipated moments for fine watchmaking collectors has arrived: SIAR 2023 ...
The London timepiece house Backes and Strauss, founded in 1789, continues to set a mark for spectacular watches. Its mastery of assembling, then shaping precious gemstone creations…
The British Alliance of Watch and Clock Makers will be hosting the inaugural British Watchmaker’s Day event In March 2024 showcasing the amazing work of more than 30 British watchmaking brands..…
In an exclusive partnership, Backes & Strauss proudly introduces the Queen of Hearts Peridot luxury ladies’ watch, featuring Fuli’s finest peridot .…
Backes & Strauss teams with British jeweler Theo Fennell to create the colorful Regent Theo Fennell Rainbow, an oval watch that places Fennell’s dynamic…
This extraordinary timepiece, created with the collaboration with the esteemed British jeweller Theo Fennell, embodies the spirit of elegance…
OFFICIAL RETAILERS
Backes & Strauss timepieces are only distributed through our exclusive boutiques and authorised retailers. This guarantees the authenticity of your watch and ensures customers have the best experience within our stores.
Backes & Strauss had the pleasure of participating in this year's World Presentation of Haute Horlogerie (WPHH)…