What is the past and future of diamond and will man-made Ideal Cut diamond matter? Backes & Strauss CEO addresses these and other diamond industry concerns.

London is full of iconic places, as well as surprises and mysteries. 230-year old British luxury brand located just in the heart of Bond Street is one of those must-see spots, hidden from the map.

Behind the scene of high end watchmaking was always the most unique experience to get. Our Royal Ambassador experienced the art of craftsmanship himself and is ready to share it.

For many great watchmakers the watch comes first, the diamonds a distant second. What if the brand attains the bejewelled heights first?

Prince Michael and Backes & Strauss are partnering to honour the excellence in British craftsmanship and unique skills required to make their very high-end timepieces.