BRAND NEWS
Filter by Category
- 2024
- 2025
- Classic Collection
- Europe
- History & Heritage
- Masters of Diamonds
- Meeting of Masters
- New Releases
- USA
- United Kingdom
- Vartkess Knadjian
- Watches for Her
- Watches for Him
- Backes & Strauss Events
- India
- 2023
- Exclusive Watches
- North America
- Events
- Middle East
- Partnerships
- Switzerland
- 2022
- 2021
- London
- Russia
- Asia
- 2020
- Hong Kong
- Masterpieces
- Japan
- France
Forbes 2019 - Five Fabulous Heart-Inspired Watches For Her
Perfect gift for wife, girlfriend or mom is Victoria Princess Red Rose ladies watch. It is crafted in 18-karat rose gold and features diamonds and rubies.
Fall in Love with Backes & Strauss
London-based luxury watch house used the diamond heart motif consistently in their timepieces and designs. This Valentine’s, let us immerse you in our world of irresistible luxury timepieces for ladies.
A Royal Visit to Watchland
Behind the scene of high end watchmaking was always the most unique experience to get. Our Royal Ambassador experienced the art of craftsmanship himself and is ready to share it.
Boat International - The new watches to know from SIHH 2019
Backes and Strauss, as a boutique brand of bespoke diamond encrusted watches, is known for its unique and exclusive timepieces and Ideal Cut diamonds.
Country & Town House 2019 - Royal Connection
Luxury watch house has announced a special partnership with His Royal Highness Prince Michael of Kent. He will be working with the brand on a limited-edition diamond watch collection.
Katerina Perez 2019 - Christmas Cheer
The Regent Duchess Blue Velvet diamond watch by Backes and Strauss set with 34 sapphires of 5.15cts to complement the 190 glittering diamonds, which amount to 12.16cts.
Backes & Strauss’ Royal Agenda
Deeply rooted in British concept of luxury, London-based diamond watchmaking brand is taking a step towards partnering with the royalty to create the unique watch collection.
Sphere Magazine – Royal Treatment
Backes & Strauss presents the second generation of bespoke tourbillons - King Berkeley 43. British high end brand rediscovers swiss watch design and add its diamond expertise to reaching the heights of luxury watchmaking.
Great British Brands 2019 - Haute Horlogerie and Joallerie
Diamonds and watchmaking expertise of Backes & Strauss was expressed in the third generation of tourbillon - a sophisticated mechanism for a subtle men wristwatch.
Tatler 2018 - Backes & Strauss Debuts Flawless Timepieces
Backes & Strauss Debuts Flawless Timepieces featuring yellow fancy vivid diamonds, red heart-shaped rubies, multi-coloured sapphires and special edition of tourbillon watches for men.
Ming Watch 2018 - Royal Collection
Backes & Strauss is releasing its third generation of tourbillons in round and square-shaped watch cases. Wristwatches feature the Ideal Cut and Baguette-cut diamonds contrasting rich green emeralds and royal blue sapphires.
Spiral 2018 - Piccadilly King & Piccadilly Renaissance
Hong Kong is delighted to welcome new Backes & Strauss watches for ladies. Slim cases, heart-shaped diamonds, red rubies and the rainbow or coloured diamonds and gemstones makes these diamond pieces an object of true desire.
Richesse 2018 - Piccadilly Ballerina Rainbow
Beloved watches for women from Backes & Strauss - 18kt White gold Piccadilly Rainbow set with 136 white diamonds and 136 multicolour sapphires. Deliciously slim case features open-back decorated movement.
25 ans - Victoria Jonquil
Victoria Jonquil is the definite winner among the luxury gifts for her. There is nothing more appealing then the high end watch for ladies set with the Ideal Cut coloured diamonds.
Forbes 2018 - Holiday Gift Guide
Berkeley King 43 is a truly unique tourbillon watch for him. Apart from the obvious: diamond and sapphire set case and dial, the wristwatch also features London skyline engraved at the back of the case and diamond-set buckle.
Goethe 2018 - Piccadilly Collection
Back to classics: Backes & Strauss round-shaped Piccadilly pieces are considered to be iconic watches for everyday wear. These Swiss watches for men have already taken their fair spot under the sun in Japan.
Watchonista 2018 - The Diamond Watchmaker Turns To Tourbillons
This unique wristwatch for men illustrates mastery of watchmaking and diamond setting, combined with the passion for mathematical precision and luxury London elegance.
Partnership with Lewa and Borana Conservancies
London-based Luxury Watch House, Backes & Strauss, was a proud sponsor and partner of the first Lewa Borana Ball this November. The brand generously donated its Miss Victoria timepiece for a good cause.
A Timepiece that is Heart to Find
The Backes & Strauss Renaissance diamond watch collection, with its deliciously slim cases, has had one new poetic timepieces for ladies added to the collection.
Oracle Times 2018 - Aficionado
Backes & Strauss, the oldest diamond company in the world, creates high-end diamond watches that was featured in Oracle Times 2018 as the coolest thing right now.