Lifestyle Asia 2020 - Gemfields brings elephant lovers and jewellery aficionados together
If you know your jewellery well, Gemfields is a name that resonates with quality and responsibly-sourced coloured gemstones. Their latest collaboration with Space for Giants, an international conservation charity that protects Africa’s elephants, is meant for all jewellery lovers who want to invest in evergreen and versatile pieces.
Gemfields and Space for Giants have unveiled Walk for Giants, a fundraising and awareness-building campaign for African wildlife conservation. The campaign kicked off with the release of two exclusive capsule collections: A 44-piece collection from Gemfields, and a series of 15 sustainable collections from the luxury fashion retailer NET-A-PORTER.
The campaign comes at a time when the travel and tourism industry has suffered an unprecedented setback. As a result, the wild and natural habitats around the globe are more vulnerable. All proceeds from these capsule collections will bring critical support to protect Africa’s elephants and their natural habitat. The campaign was shot by Francesco Carrozzini, with creative direction by Riccardo Ruini, featuring models Arizona Muse and Selena Forrest at Enasoit Game Sanctuary in Laikipia, Kenya.
The Gemfields x Space for Giants collection brings together jewellery designers from the world over on one platform. You can buy exquisite earrings, neckpieces, and even a wristwatch created by the likes of 12 brand partners, including AYA, Backes & Strauss, Bina Goenka, Fabergé, Fehmida Lakhany, London-based Francis de Lara, GFG Jewelry by Nilufer, Margery Hirschey, Sandy Leong, VAK Fine Jewels, Valani Atelier, and Zoe & Morgan. You can expect edgy intergalactic designs carved in recycled 18k white and yellow gold studded with gemstones.
Space for Giants is an international organisation that works with national authorities to strengthen the legal system devising policies that protect elephants. Headquartered in Kenya, it works in eight countries in Africa, ensuring an all-encompassing approach protecting natural habitats of elephants.
Gemfields has been a leading advocate for legitimacy, transparency, and integrity when it comes to mining. It is due to their initiatives at the Kagem emerald mine in Zambia (believed to be the world’s single largest producing emerald mine) and the Montepuez ruby mine in Mozambique (one of the most significant recently discovered ruby deposits in the world) that pushed Africa to become the world’s largest exporter of emeralds and rubies. This collaboration with Space for Giants is an extension of the Gemfields policy, focusing on the upkeep of Africa’s wildlife and biodiversity.
Gemfields’ 44-piece Walk For Giants collection and NET-A-PORTER’s exclusive sustainable capsule series are available now on gemfields.com and net-a-porter.com.
For all jewellery lovers who want to indulge in some bling and do their bit of good, this collaboration will leave you wanting for more.
