Watchonista 2021 - Backes & Strauss Joins Lux Afrique Boutique
LVMH Watch Week dominated the watch news last week, but there have been some other rather wonderful things going on in and around Switzerland. Read on to find out more.
Backes & Strauss Joins Lux Afrique Boutique
Backes & Strauss announced last week it is teaming up with Lux Afrique Boutique. As Africa’s first luxury online shopping boutique, Lux Afrique is revolutionizing the African luxury market by delivering to 54 countries across the continent.
The e-boutique includes a 24-hour concierge service, gift service, and caters to Africa’s high-net-worth individuals, offering them curated objects from the world’s finest, rarest, and most exquisite luxury brands without them having to travel to Europe. The Lux Afrique Boutique includes jewellery, fragrances, homeware, technology, and now, with the arrival of Backes & Strauss, fine watches.
