Bespoke Cases
Bespoke Watch Cases: An Expression of Form, Material and Craftsmanship
The case is the architecture of a timepiece. It defines its presence on the wrist, frames the movement within and provides the first expression of its character. In bespoke watchmaking, the case becomes an opportunity for complete creative expression. Its proportions, shape, material and finish can all be deliberately considered and refined, allowing each timepiece to reflect the vision of its owner.
From classic precious metals to contemporary technical materials, every case is individually conceived by our designers and craftsmen. The result is not simply a vessel for the movement, but an integral part of the watch's identity.
Three Expressions of London
Our case shapes draw inspiration from the distinctive architecture and character of London. Each form provides a different interpretation of the wristwatch, while remaining a canvas for individual proportions, materials and finishes.
The Classic Round — Piccadilly
Inspired by Piccadilly Circus, the classic round case represents one of the most enduring forms in watchmaking. Its circular architecture offers a timeless foundation for bespoke interpretation. Proportions, thickness, lug design and surface treatment may all be refined, allowing a familiar silhouette to become entirely individual.
The Square — Berkeley
The Berkeley case takes its inspiration from Berkeley Square and introduces a more architectural presence. Its square geometry creates a distinctive relationship between line, proportion and surface. Polished and brushed finishes can be juxtaposed across the case, while the lugs may be individually shaped or finished to emphasise its precise character.
The Oval — Regent
The Regent case celebrates the elegant curves associated with John Nash's Regent Street. Its oval proportions create a softer, more fluid silhouette, following the natural contours of the wrist. The result is a case that brings together architectural inspiration and the graceful ergonomics expected of a finely crafted timepiece.
A Choice of Materials
The character of a bespoke case begins with its material. Stainless steel offers an enduring versatility, with surfaces that may be brushed or polished to create contrasting expressions of light and texture. Additional finishes can be introduced to the lugs, allowing even the smallest architectural details to become part of the overall design.
For a more traditional expression, rose, yellow and white gold bring warmth, radiance and permanence. Each precious metal can be refined through polished or contrasting finishes, creating subtle differences in the way the case interacts with light.
For a contemporary aesthetic, black PVD and DLC-coated materials create a darker, more architectural presence. These finishes may be combined with polished or brushed surfaces, introducing contrast while emphasising the geometry of the case.
Bronze finishes offer another distinctive interpretation, bringing warmth and depth to the case while allowing the material to develop an individual character over time.
For those seeking exceptional lightness and a more technical expression, titanium provides an inherently modern foundation. Titanium cases can be finished in a variety of ways, from refined brushing to darker or more specialised treatments, allowing performance and aesthetics to exist in harmony.
Designed for the Wrist
Form must always be accompanied by proportion. The Mayfair and W1 cases are conceived with a particularly slender profile, allowing the watch to sit delicately upon the wrist. Their reduced thickness does not diminish their presence; rather, it places greater emphasis on proportion, finishing and the precision of every component.
A bespoke case is ultimately experienced through touch as much as sight. Its dimensions, curvature and relationship with the wrist are therefore considered as carefully as its appearance.
The Art of Finishing
Finishing gives a case its final character. A polished surface captures and reflects light. Brushing introduces a quieter, more tactile quality. Coatings create depth and a contemporary presence, while contrasting finishes across the case and lugs can reveal the architecture of the design.
For bespoke commissions, these choices are not predetermined. The finish of each surface may be selected to complement the case material, the movement and the wider design of the timepiece. It is in these details that craftsmanship becomes most apparent.
A Case Made Uniquely Yours
The finest bespoke timepieces are defined by coherence. Every element, from the movement to the dial, hands and case, should belong to the same creative vision. The case brings that vision to the wrist.
Whether expressed through the timeless character of polished gold, the restrained precision of brushed steel, the technical lightness of titanium or the contemporary depth of DLC and PVD, each material and finish contributes to a singular identity. For those who seek something beyond the conventional, a bespoke case offers the freedom to create without compromise — a unique expression of form, material and craftsmanship, conceived exclusively for its owner.