Robb Report 2020 - Want to Save the Elephants?

Gemfields’ “Walk for Giants” campaign represents a big step for conservation efforts.

In a year brimming with cause-related jewelry campaigns, the new “Walk for Giants” initiative from the gemstone miner Gemfields and the international conservation charity Space for Giants is worth checking out.

Unveiled on Monday, the fundraising and awareness-building campaign is built around two capsule collections, sales of which are designed to raise money for African elephant conservation: a 44-piece line from Gemfields, which collaborated with 12 jewelers on pieces featuring its Zambian emeralds and Mozambican rubies, and 15 sustainable fashion and accessory lines available on Net-a-Porter.

Backes & Strauss x Gemfields Elephant Watch 

The most literal take on the elephant theme comes by way of the London-based timepiece brand Backes & Strauss, whose Green Elephant high jewelry watch features a green mother-of-pearl dial handpainted with the image of an elephant, on a diamond- and emerald-set bracelet.

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