That journey is now immortalised in Backes & Strauss's latest creation: the Namib Queen of Hearts, a spectacular tribute to love, rarity, and responsible luxury made possible through the expert sourcing of Diamwill of Antwerp, a trusted and long-time client of Namib Desert Diamonds (Pty) Ltd (NAMDIA).

Adorned with sparkling Namibian Fancy Intense Yellow diamonds, the new Backes & Strauss Namib Queen of Hearts watch takes inspiration from the sands of the Namib Desert.

Backes & Strauss has made a unique version of its W1 AM watch that will be auctioned for charity at this year’s WatchPro Salon in London...

Telling time is not a watch’s only job. When a timepiece is aesthetically pleasing, it becomes hand jewelry and instantly elevates a forearm to a style hotspot…

Backes & Strauss, the world’s oldest diamond company, is thrilled to announce the recent visit of CEO Vartkess Knadjian to Japan…

Big brand watchmakers and auction houses alike are finding that customers want bold statement pieces as well as high complications…

A watch from Backes & Strauss that is also part of Ms. Nishimura’s collection. “I fell in love with the works of art by watchmakers and started a watch business, but cut back on the business and collection along the way.”

Inspired by Backes & Strauss’s 19th-century jewelry archives, the Lady Victoria watches are elegantly slim in form and pioneering in design, as demonstrated by the hidden clasp.