create your bespoke watch

As Masters of the ultimate bespoke timepiece, whether it’s to celebrate a milestone or to make an exceptional timepiece that emulates individuality, Backes & Strauss is honoured to accompany its clients in their pursuit of owning a unique masterpiece.

Customised dials

Backes & Strauss dials are the true work of art. Taking the unique skills and craft of over 100 processes which go into creating a single dial. For the most demanding client, there is always the story to tell through the dial using Metier d’Art technics of Backes & Strauss craftsmen.

Bespoke Movements

Backes & Strauss offers bespoke setting at the back of the case, movement decoration and personalised engraving options, which will meet the expectations of the more discerning clientele.

Expert Diamond Sourcing

From the carefully curated classic case shapes, the customer is able to choose the material, type of setting, variety of ethically sourced, high-quality gemstones, cut to fire out its best brilliance.

The Definition of Luxury

In the bygone era, luxury was coveted by Kings and Queens. Royalty would seek the best craftsmen within their respective fields to commission a desired object of luxury; whether it be furniture to adorn their private apartments or a clock for their Great Hall.

For the chosen craftsman, creating a unique piece for His or Her Majesty was seen as a mark of unrivalled recognition. This royal seal of approval would elevate the craftsman to the status of master, that would, in turn, grant him commissions and demand abound from the nobility and aristocracy. After all, if the object and artistry in question was fit for a King or Queen, it received unquestioned unanimity.