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craftsmanship:behind the scene

1. DESIGN & PLANNING

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Our bejewelled watches, all hand crafted in Switzerland, are inspired by Regency era England and its neo-classical architecture, most notably the work of John Nash.

2. DIAMOND CUTTING & FINISHING

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During hundreds of hours of meticulous planning, precision cutting and hand polishing by Backes & Strauss diamond experts, a natural stone makes the way from its rough form to a final polished brilliant diamond often losing up to 60 percent of its original weight in the process.

3. DIAMOND SORTING & SELECTION

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The ultimate test of Backes & Strauss expertise in diamond cutting is the Hearts and Arrows motif. Hearts and Arrows diamonds are the most brilliant and magnificent Ideal Cut diamonds.

4. DIAMOND SETTING

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All our diamonds are meticulously hand-set by our master diamond setters. Every Backes & Strauss timepiece has at least 1 single diamond set into the crown, more commonly known as the Backes & Strauss ‘Jewel in the Crown’.

5. WATCHMAKING

All Backes & Strauss timepieces are manufactured in the Franck Muller workshops in Switzerland. The Franck Muller Group is renowned worldwide for its innovative and technical brilliance; it is one of the remaining manufactures that conceives, produces and assembles the entirety of its watch and components in Switzerland.

6. DIAL MAKING

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Every numerall and index is polished by hand and carefully applied to the dial paralleling the hand- polishing and setting of a diamond.